Christmas party package from The IET Birmingham: Austin Court

Austin Court offers the perfect location for events in Birmingham - just off Broad Street in the Centre of town.

CHRISTMAS PARTY PACKAGE!

Exclusive venue hire
3 course dinner
DJ & Disco
Cash bar

£34.50 excl VAT

For further details call 0845 230 1414 or email
info@cceonline.co.uk

 

Social Media Buzz: IET Venues reveal Social Events Survey results

Social media most useful for creating buzz prior to events 
Most event organisers use social media, according to IET Venues research

Almost nine in ten event organisers are currently using social media platforms in relation to events with almost three quarters using it to generate buzz and publicity in the lead up to them taking place, according to new findings released today.

The Social Events Survey, carried out by IET Venues, the premier family of venues across the UK, reveals that only 14 per cent of event organisers aren’t using social media platforms for their events, with Facebook the most popular platform, used by 65 per cent of organisers. Unsurprisingly, Twitter and LinkedIn were the next most popular with 61 per cent and 55 per cent respectively using these platforms.

In findings that demonstrate the importance of word-of-mouth and a multi-channel approach to physical events, the research also found that social media is considered most useful in creating buzz and publicity leading up to events with 68 per cent of respondents using it for this. In addition, 41 per cent consider social media a useful platform for people to pass on interesting discussion from events, 35 per cent cited post-event discussion and word-of-mouth, with 33 per cent using it for getting people to attend.

“Social media is a great compliment to other forms of event marketing, and while our research shows that it is not necessarily a great driver of footfall, it can be very useful for facilitating word-of-mouth and building awareness of your events and brand,” says Lucy Wright, Sales and Development Manager, IET London: Savoy Place. “Social media will hopefully enhance and prolong the event experience and venues themselves can also help facilitate this with their own twitter feeds and services like live streaming of events. Like any other form of marketing though, it’s important to know your audience and identify the correct channel before launching any activity.”

Other social media channels are used by event organisers, but are not nearly as widespread as the main three. Location-based social network, Foursquare is used by six per cent and a further six per cent also use other social media platforms, including YouTube, Xing and Minglemore. Only 2 per cent of respondents feel that social media isn’t useful for events.

The Social Events Survey surveyed 130 event organisers in March 2011.

Book early! Christmas Party Package from IET Birmingham: Austin Court

Summer offers at IET Birmingham; Austin Court

Several Conference Centres of Excellence members feature in latest VenueVerdict Gold Standard Venues update

Market research agency BDRC Continental has announced the latest venues to attain its VenueVerdict Gold Standard accreditation following the assessment at the end of Quarter 1.

VenueVerdict Gold Standard is awarded to any participating venue with a twelve-month Net Promoter Score of +70. 'Net Promoter' is a progressive measure of customer service performance that acknowledges the power that excellent service has when it comes to driving positive word of mouth for a brand. By the same token, it recognises the impact that poor service can have on a brand's reputation and future sales prospects. Previously, venues had to achieve an average score of 90% or greater for a composite 'Overall Performance Index' measure devised by BDRC Continental.

From the sixteen announced three months ago, twelve have retained their VenueVerdict Gold Standard status from the 2010 year-end assessment …

Maple House (etc venues)

Highgate House (Sundial Venues)
IET Birmingham: Austin Court
Cotswold Conference Centre
Apex City of London

IET Glasgow: Teacher Building
Woodside (Sundial Venues)
Park Plaza Sherlock Holmes, London
Novotel Southampton
The George Hotel, Edinburgh (Principal Hayley)
The Møller Centre
Church House Conference Centre

IET Venues ranked top event venue provider in the UK

IET Venues ranked top event venue provider in the UK

IET venues has been named as the number one UK venue brand in the 2010 BDRC Continental VenueVerdict Awards, in its first year in the programme. Two of its three venues, IET London: Savoy Place and IET Birmingham: Austin Court are members of Conference Centres of Excellence.

Recent research from IET Venues revealed that 51 per cent of event organisers now consider cost and value for money to be the deciding factor when booking an event and IET Venues has taken a number of actions throughout the last year to meet customers’ cost requirements while still providing the highest level of service to both organisers and attendees. This has included venue refurbishments, hiring new dedicated customer service staff, reducing rates to absorb the VAT increase and providing virtual 360 venue tours online.

These measures, coupled with attentive at and post-event service, have led to all three IET Venues achieving ‘Gold Standard’ accreditation by receiving average scores of 90 per cent or more across the year. With no other brand featuring as many venues at this level, IET Venues has also achieved the ‘Gold Standard Brand Award’.

For more details about IET London Savoy Place or IET Birmingham Austin Court visit the Conference Centres of Excellence website or call 0845 230 1414.

One goes free in January 2011! IET Birmingham: Austin Court

For every 10 delegates you book at Austin Court, you only pay for 9. Valid on new bookings for January 2011 - for more details on this offer please contact the CCE Hotline on 0845 230 1414.



IET Birmingham: Austin Court Conference Centre of Excellence, Birmingham

My Event World - Anna Clover, IET Venues Venues & Facilities Manager

Read more from Anna Clover, venues and facilities manager of IET Venues on swapping a career in fashion for one in events and chilling out on her allotment here

For more information about IET venues and members of Conference Centres of Excellence visit http://www.cceonline.co.uk/ or call 0845 230 1414

Afternoon tea anyone ? New special offer from the IET Birmingham: Austin Court

IET Birmingham: Austin Court continues to add further value to your experience at the venue with a brand new offer to run through April 2010.

The venue, found canal-side in the bustling city-centre location of Brindleyplace, is celebrating Spring and welcoming back the sunshine with afternoon tea delights to add to your event experience.

Why not break out in the Courtyard to enjoy this added-value, with love from your favourite city-centre venue.


Confirm a new booking in April 2010 and receive the following:

- Numbers of 2-20, complimentary afternoon tea/coffee/pastries

- Numbers of 21-50, complimentary tea/coffee/scones and preserves

- Numbers of 51+, complimentary tea/coffee/gateau selection


This offer cannot be used in conjunction with any other offer at IET Birmingham: Austin Court and is subject to availability. Valid for bookings made in April 2010 for April 2010 only.

IET Birmingham: Austin Court Conference Centre of Excellence, Birmingham

Valentines DDR offer from the IET Birmingham: Austin Court Conference Centre of Excellence, Birmingham

The IET Birmingham Austin Court are offering their beloved customers a special rate on DDRs for February only !
All bookings made between 1-28 February for this month will qualify for an exclusive 8 hour Daily Delegate Rate package of £27.50 excl VAT. Call 0845 230 1414 today !! IET Birmingham: Austin Court Conference Centre of Excellence, Birmingham