Warwick Conferences, the Midlands-based collection of conference and training venues, has restructured its sales team in a bid to drive business in a changing conference market.
The restructured team includes Chris Nagle, who takes responsibility for developing agency business, Emma Birkett who will be responsible for business development amongst associations and within the university, Catherine Greenhill who will oversee client relationships and ongoing management of accounts and Gail Tomlinson-Short who will drive local business.
Rachael Bartlett, head of sales and marketing at Warwick Conferences comments: “As with other markets, the conference market has felt the effects of the recession and, in order to thrive, businesses must adapt accordingly.
“The restructure of the sales team means we are best placed to proactively target new markets whilst continuing to nourish the relationships we already have.
“Warwick Conferences already has an enviable client base and has staged some major conferences for some great organisations including Nike and E.on. We’re making very positive progress building our footprint particularly amongst corporates and agents and this move will further cement this position.”
The move comes on the back of Warwick Conferences’ continued investment in its facilities including a £2 million refurbishment of Scarman, the expansion of Conference Park with its £24 million Bluebell Halls of Residence building project and continued investment in marketing programmes, following the success of its Confidence Season last year.
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