The campaign, which comprises a spoof price comparison website called comparetheconference.com and a conference pear named Compear D’conference, is designed to show event bookers how a complete package at Warwick Conferences stacks up against the costs of other conference venues.
Rachael Bartlett, head of sales and marketing at Warwick Conferences comments: “The issue of ambiguous pricing is prolific in the budget airline industry but it is also a tactic used by some venues as a way of making their headline rates more appealing.”
“Whilst operating in the current climate, it can be quite tempting when booking a venue to go for the cheapest option. However, this often catches businesses out with unavoidable hidden costs which can soon make the total bill hugely different to the original quote.”
“At Warwick Conferences, all of our costs are included in the day delegate rate. We don’t charge extra for things like parking, Wi-Fi or refreshments – all things that we consider to be essentials – and we certainly don’t put a cap on the number of teas and coffees consumed within a day!”
“We’re really pleased with our comparetheconference.com campaign and believe it is a fun way of highlighting a more serious issue commonly cited in the meetings and conference industry.”
For more information visit www.comparetheconference.com.
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