Temperatures weren’t the only thing soaring in July as EEF Venues reports a 16 per cent increase in sales on last year’s figures for July 2012. In fact, it was the group’s strongest performing July to date, placing EEF Venues’ sales for the month ten per cent above its projected target.
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David Vaughton, director of venues for EEF Venues, said: ”Historically, July is usually an average month with regards to sales, particularly the last two weeks once schools have broken up for the holidays, but we have seen a significant rise in bookings this year across our three venues: Broadway House in Westminster, Engineers’ House in Bristol and Woodland Grange in Warwickshire. We received 800 business enquiries throughout the month, with a high conversion rate of between 60 and 70 per cent.
“Although still a challenging market, I think this shows increased confidence in the private sector to commit to meetings and conferences. It is also a strong reflection of our reputation for great customer service and demonstrates that our sales and marketing function is thriving,” he said.
“To have achieved ten per cent above our expectations is quite an achievement. Forward projections are also looking good for well into October.”
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