Wyboston Lakes conference and leisure venue has seen business revenue soar by 17% in the first half of 2014, as the impact of a £5 million investment in extended facilities and new business directions begins to have its full impact. Overall, revenue for the venues side of the business in the first 6 months of the year has risen from £5.32 million in 2013 to £6.23 million in 2014.
The company has two specialist residential conference and training venues, Wyboston Lakes Executive Centre and Wyboston Lakes Training Centre. Also on site is Wyboston Lakes Hotel, Spa and Golf, which opened in 2011. The hotel includes a range of leisure facilities, including bar lounge and restaurant, and a premium spa facility, the Y Spa, which opened in November 2012. There is also a challenging 18 hole golf course and a driving range.
Following investment, two of the venues showed significant increases in revenue over the first half of 2014, with the Training Centre up by 20%, and the Hotel up by 28%.
In 2011 Wyboston Lakes decided to further invest in the business by upgrading to leading-edge conference AV and IT infrastructure, and developing a presence in the leisure sector, most particularly with the hugely successful Y Spa.
In conference and training terms, the enhanced facilities and services have attracted several significant new clients and underpinned a 70% customer retention rate. The number of business events held on the Wyboston Lakes site rose by more than 40% in 2013 and has continued to increase.
“It’s very gratifying that all aspects of our activity are contributing to increased business revenue. The team are loving it!” said Mark Jones, Managing Director of Wyboston Lakes.
The first half of the year has already brought a number of other developments underlining the progress of the Wyboston Lakes business. The company achieved a place in the Sunday Times ‘100 Best (SME) Companies to work for 2014’, while last month it launched a range of water and land based leisure, team-building and corporate away-day activities.
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