Warwick Conferences has distilled a range of market research and reports in order to share the key findings with the wider industry, providing a valuable insight into the future of conferencing.
The Looking Ahead infographic serves to make the knowledge gleaned from eight industry reports - including the UK Events Market Trends Survey 2014 and the Global Meetings and Events Forecast 2015 – more accessible to events professionals.
The key findings - as identified by Warwick Conferences - cover the trends predicted to have a significant influence in 2015, the relationship between event planners and agencies, and the role of sustainability in events.
Rachael Bartlett, head of sales and marketing at Warwick Conferences, comments: “The conferencing landscape is constantly shifting and it’s crucial for event professionals to be able to forecast the influencers that will affect business in the coming months and years.
“The number of meetings is expected to rise by 1.2% in 2015, and while expenditure is returning slowly, costs remains a key decision maker for clients. This, coupled with the fact that flexibility is held as high priority means that venues must be adaptable, offering rate package options to embrace varying needs.
“As a business at the forefront of the conferencing industry, Warwick Conferences is dedicated to making a positive contribution to drive the sector forward. Summarising the reports has helped us to refine our objectives and provide a clearer picture of where the industry is heading. We know the world of market research can be overwhelming, so we hope the Looking Ahead infographic provides a useful, easy-to-digest summary for event professionals to call upon.”
For more information and to view the Looking Ahead infographic, visit http://www.warwickconferences.com/about-us/news-and-blogs/insight-future-conferencing.
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