The films seek to convey the breadth and depth of Warwick Conferences’ collection of award winning training, conference and events venues, and celebrate the spirit of the people who work there to make every event a success.
Rachael Bartlett, head of sales and marketing at the University of Warwick-based business, comments:
“Concisely communicating the scale of our offering can be a challenge - not just in terms of explaining the quantity and variety of our facilities, or how our fit-for-purpose furnishings, technologies and catering enhance our delegates’ time with us, but also in terms of articulating how it’s our people that bring it all together to make every event special.
“The short films premiered today tell this story beautifully, each in just 90 seconds. They offer potential and existing delegates an insightful glimpse into Warwick Conferences’ fantastic facilities, dedicated staff and convenient location.”
Each film concentrates on a different aspect of Warwick Conferences’ business. The first explores the Scarman, Radcliffe and Arden training and conference venues, while the second gives an insight to the possibilities open to events hosted on the Conference Park.
But instead of simply showing the facilities, the stars of the films are all genuine members of staff (no actors were involved) who showcase the more intangible elements of Warwick Conferences’ offering, such as their passion, dedication and versatility.
Chris Bailey, creative partner at WAA, who oversaw the creation of the films, explains:
“The films show staff outside of their usual environment, going to every length they can to ensure delegates get the premium experience. For example, one segment features an IT professional fluffing up a pillow – an analogy of how he helps delegates get a good night’s sleep by taking care of all their IT and audio-visual needs.”
Rachael adds:
“Film is a medium that’s become more accessible to more people in recent times; viewing content on YouTube has become part of our daily routine for example, and some reports even suggest that film is an expected part of the online experience. As we continue to develop our facilities and reach out to new audiences across the globe, we felt the time was now right to commit our story to the small screen.
“We are very proud of the final results - they’re quite a step on from the ‘facilities walkaround’ you’ll often find in our industry and I hope viewers enjoy watching them as much as we did making them.”
For more information about Warwick Conferences visit www.cceonline.co.uk. To see the film please go to www2.warwick.ac.uk/conferences/films
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