Farncombe Estate, which includes the Dormy House Hotel and Farncombe Conference Centre, has recruited a number of key staff as it approaches the launch of its new House Spa in February. The entire Sales and Events team has been restructured in response to new developments and growing sales.
Underpinning all the new developments at Farncombe Estate is the new sales, events and reservations team, who aim to provide a more streamlined service for clients.
Under the direction of Chris Ward, who was appointed to the role of Commercial Director in June, five event managers, three sales managers and two reservationists are now responsible for managing clients who book conferences, courses, events and residential stays across the whole Estate. Key clients will have a dedicated events manager and sales manager.
Chris said of the new approach: “Traditionally, our sales and events staff have concentrated on specific parts of the business but not really worked across all of our businesses. This has been especially so with the Dormy’s relationship with the rest of the Farncombe Estate.
“We have terrific expertise in the sales and events team and this will help use that expertise more widely and in a more integrated way. It also means we will be better able to promote, for example, leisure courses to our hotel guests, or offer Spa packages to conference delegates.”
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