imago gets into gear for Sports Relief challenge

Staff from the conference arm of Loughborough University are cycling, swimming and running during a charity challenge in aid of Sports Relief. 

More than 50 members of the imago team are participating in the Sports Relief Challenge, which will see them cover more than 570 miles – the distance between Loughborough and its twin town of Epinal in France – over the course of seven days.  The triathlon is taking place across imago’s portfolio of venues including Burleigh Court, Hollywell Park and The Link Hotel. 

In addition to the triathlon, imago staff will also raise funds by taking part in a Retro Sports Day, a great British Bake-Off and a Slumber Party. 

The fundraising campaign has been co-ordinated by Natasha Hughes, Customer Relations Manager at Burleigh Court. She says: “It’s always good for the team to get together, have some fun and raise money. We decided to make it more challenging by making it long distance, which is why we chose to cycle, swim and run to Loughborough’s twin town. We’re getting as many people as possible involved to raise money for such a worthy cause.” 

imago has a long association with sports. Loughborough University was the official preparation camp for Team GB for the 2012 Olympic Games - imago provided conference facilities and accommodation at its four star hotel Burleigh Court whilst hosting the ‘Team GB experience’ at Holywell Park. It was also the preparation camp for the Rugby Football League (RFL) and is awaiting confirmation that it has been chosen as a base camp for the Rugby Football Union (RFU) ahead of the 2015 Rugby World Cup. 

Emma Boynton, Head of Sales and Marketing at imago, adds: “Loughborough University is well known for its first class sporting facilities and are we are excited to be undertaking a sporting challenge for charity. The university’s sports offering sits at the heart of our event portfolio. Groups can make use of our expertise as a conference venue in the morning, whilst relaxing or playing a game on a top quality pitch (for almost any sport) in the afternoon. We can also engage sports coaches, trainers and researchers with events at any level, including speaking.”