EEF Venues invests in growth strategy

EEF Venues has strengthened its sales operation by appointing Anna Barton as national sales manager. 

Anna joined on 2nd March and is now responsible for developing business across EEF Venue’s three AIM gold accredited venues; Woodland Grange in Leamington Spa, Broadway House in Westminster and Engineers’ House in Bristol.

Anna brings over twelve years’ experience of working in senior sales roles within the conference and event sector. Prior to joining EEF Venues she was a director of sales for the QHotels group, responsible for account managing a portfolio of key clients and generating new business opportunities.

Commenting on her appointment, David Vaughton, director of venues for EEF Venues, said: ”This latest investment is an indication of the confidence we feel in the market. Our order book is already 20 per cent ahead of expectations, and with the economy continuing to recover, we are in a strong position to seize further opportunities. We place great emphasis on building relationships with our clients, and with Anna’s skills, experience and commercial focus, we hope to make 2015 a record year for EEF Venues.”

Anna Barton said: ”I am thrilled to have joined EEF Venues, a group that has such an exceptional reputation for delivering seamless meetings and events. My aim is to build on the foundations that already underpin the success of the individual venues by driving new business opportunities and growing incremental revenue through diversification into new markets and generating opportunity across a wider range of industry sectors.”